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On the Cusp of a Revolution: How AI is Changing Life Sciences Digital Marketing
From drug discovery to patient care, Artificial Intelligence (AI) is reshaping every aspect of the life sciences and biotech sectors. But what does it mean for marketers in these industries? Here we explore the opportunities, challenges and risks that AI poses to life sciences and biotech digital marketing.
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Designing for Health: How Visual Identity Shapes Patient Trust
In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
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The Importance of Brand Consistency for Life Science, Healthcare, Biotech and Pharma Businesses
In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand’s success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints.
That’s where brand consistency comes in.
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Professional website copywriting or DIY web copy – a guide for life science companies.
In today’s digital marketplace, your website is often the first interaction with a potential customer or client. It may be your only opportunity to make the right impression.
As a biotech, healthcare start-up, or growing medical devices or pharma organisation, you know that you need a high-performing digital presence to generate leads and drive sales. But who’s writing the website copy?
Unlock the Secret to Impactful Biotech Presentations with PowerPoint
When creating impactful presentations, it is imperative to understand that there is an art to working in PowerPoint. It requires someone who understands the fundamentals of good design and how PowerPoint works (and its design restrictions).
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Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website
When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.
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The Three Key Ingredients to Commissioning a Successful Science Animation
Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out?
Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.
Why Your Biotech Website May Need New Content for the US Market
Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites
As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative.
Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.