the lab
Online Marketing
Blogging for Life Science: The Why and The How
While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
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Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
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3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?
SEO For Life Science Marketers. What You Need To Know.
Why invest in SEO marketing for your life science business or organisation?
In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.
Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
Top 5 Tips to Develop your LinkedIn Personal Profiles for Life Sciences
Linkedin for Life Sciences. Part 1. Traditionally, the life sciences sector has been slow on the take up of digital marketing platforms – despite being one of the most innovative and technical disciplines. Linkedin is particularly relevant for life sciences and healthcare, with the focus here being more ‘business-centred’ it’s a powerful place to share your story, make connections and find the best talent.
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How Consistent Visual Communications Build Successful Life Science Businesses
At Arttia Creative, we understand the fast-moving nature of the life sciences sector and the constant demands you face to create and distribute effective promotional materials – from engaging and up-to-date brochures to eye-catching life science exhibition support materials.
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Why Arttia Creative Specialises in Working with Visionary Life Science Businesses
Arttia Creative specialises in working with visionary entrepreneurs in the fields of life science and biotech. Why? Because we understand the complex and many-layered challenges faced by professionals in these fields – and we know we can help.
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Launching Your Life Science Website – Why it’s Just The Start
You have just launched your new life science website. It’s possibly been a long project, you and your team are really proud and excited. You celebrate the fact that your new website finally out into the world. But what now?
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HealthTech is Shaking up Healthcare. Don’t Get Left Behind. Stay Ahead with Digital Marketing
The healthcare digital space is on the rise. Large digital companies such as Google and Apple are taking an ever greater interest in the healthcare sector. You can guarantee they will be and are leveraging their expertise in online marketing take the lead in HealthTech.
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