the lab
Content Creation and Promotion
The Value of Professional Website Copywriting
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?
3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?
Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
Why Arttia Creative Specialises in Working with Visionary Life Science Businesses
Arttia Creative specialises in working with visionary entrepreneurs in the fields of life science and biotech. Why? Because we understand the complex and many-layered challenges faced by professionals in these fields – and we know we can help.
Read on...
Launching Your Life Science Website – Why it’s Just The Start
You have just launched your new life science website. It’s possibly been a long project, you and your team are really proud and excited. You celebrate the fact that your new website finally out into the world. But what now?
Read on...
How Marketers Can Accelerate Launching Content
If your health-tech, life science or healthcare business needs to scale then you need to be creating high volume, high-quality marketing campaigns and content to reach out to your audience and drive traffic.
Read on...
Absolutely The Best Creative Content For Scientific Websites
Don’t get left behind or overtaken by newcomers in the online space. Creating content for scientific websites is our focus. We have the creative background and digital knowledge to promote your business and build a global reach.
Read on...
How a Website Consultant Can Save You Time and Money
Looking for an experienced Website Consultant? Having a professional website continues to be a critical element for all business. There will be times when you need to take your website up a notch, align it better with your goals, add extra functionality and features or increasingly a full website redesign. A Website Consultant’s goal is to solve these website problems with your business’s success in mind.
Read on...
Why You Need Effective Website SEO From Day One
Does your website feel a bit like a needle in a haystack? It’s in there somewhere, but really hard to find! This is why you need effective website SEO (Search Engine Optimisation) from day one. At the very start of your website creation. Before you start to rebuild your website.
Read on...
3 Simple Ways to Build a Powerful Keyword Strategy
You want to climb to the top, the top of the search rankings. Why, because you know being high on search means potentially more clicks and more eyes on your products and services. Providing you with more chances to promote and drive business via your website.
Read on...