Tools4patient – Arttia Creative Limited

Moving from research to biotech software commercialisation

Tools4Patient were at a key transition point of their business journey, moving from research to commercialisation, together with team expansion. They required strong visibility online to position their authority and promote product innovation. Their new brand and website needed to accurately and clearly explain their specific approach and their product benefits. A website designed to be flexible for future growth with a user-centric design that drives business. Brand identity and website created with a blend of a European design aesthetic together with an understanding of the US market.

SEO VISIBILITY IMPACT

520 % + organic traffic increase
523 % + engagement increase
84 % keyword position change - increased search visibility
33 % goal conversion increase

solutions and deliverables

Tools4Patient were at a critical transition point of their business journey, moving from research to commercialisation, together with team expansion. Tools4Patient required wide-reaching visibility online presence to position their authority, educate visitors and promote product launches.

Their new brand and website needed to accurately and clearly explain their unique AI software, approach, and intrinsic product benefits. A website designed to be flexible for future growth with a user-centric design that drives business.

It was essential to the Tools4Patient team that their new website was designed with a blend of European design aesthetics and with a striking appeal to the US market.

New brand identity
Brand assets and literature
Website consultancy
Website Design
Website Development
Sub-brand identity creation
Branded PowerPoint templates
Scientific and marketing white-papers
Search Engine Optimisation - Reporting
Exhibition stand assets
Infographics, icons and data charts
Mailchimp templates
Monthly website technical support
Monthly content and creative support

"Thank you for the amazing work you and your team have done. We are always very satisfied with the creativity, input and dedication you bring to every project." Tools4Patient Team.

brand delivery

Working closely with Tools4Patient we refreshed their brand identity taking into account their unique AI innovations. We created a new identity that placed them at the forefront of their sector. With a clean and authoritative presence.

We created a brand family with individual product brand identities that worked both alone and together with the whole brand family.

We created an identity for their AI software that complemented the parent brand whist also working as a unique product identity.

We produced a range of PowerPoint presentation slide-decks that were highly branded and incredibly flexible for the whole Tools4Patient team to use.

We designed and delivered a range of branded white papers that were both marketing focused and scientific focused with custom-designed icons, data graphics and visual charts.