Delivering marketing strategy
Dolezal Consulting, a prominent consultancy in the science and technology sector, required a comprehensive overhaul of its existing website to align with its new business focus and improve user engagement, performance, and search engine visibility. Arttia Creative was tasked with redesigning the website using the existing content, enhancing the site structure, and optimising it for a defined target audience.
Project challenges
The primary challenges in redesigning the Dolezal Consulting website included:
Outdated Information Architecture: The previous website structure needed to adequately support the company's shift towards science and technology digital marketing.
Poor User Engagement: The old design could have engaged the target audience effectively, leading to lower conversions.
Inefficient Performance: The existing website must be optimised for performance, affecting loading times and user experience, especially on mobile devices.
SEO and Visibility Issues: The site needed to be fully optimised for search engines, which limited its visibility and organic reach.
Website Design and Development
The redesign aimed to address these challenges through several key objectives:
Revise Site Structure: Implement a new site map, user flow, and content structure.
Enhance Creative Design: Develop a new creative design that reflects the company's focus on science and technology while complementing the existing branding.
Optimise for Mobile and Performance: Create a responsive design optimised for various devices and improve site performance.
Strengthen SEO and Analytics: Enhance on-page SEO and integrate tools for better tracking and reporting.
The redesign process involved several critical steps:
Research and Planning: Conducted thorough research to understand industry standards and user expectations. Developed a new information architecture to support enhanced user flow and content accessibility.
Creative Redesign: Using the current branding to inspire a new design that better represents the focus on digital marketing in science and technology. Selected and purchased relevant stock images to enrich visual content.
Website Development: Rebuilt the website on a lightweight WordPress parent theme with a custom child theme to ensure flexibility and scalability. Ensured the new design was mobile-responsive and optimised for performance across all devices.
Content Migration: Migrated and reformatted historic blog and case study content to the new site structure without losing legacy SEO value.
SEO and Analytics Integration: Implemented robust on-page SEO strategies and integrated Google Analytics and Search Console to monitor traffic and user behaviour.
Results
Post-launch, Dolezal Consulting experienced significant improvements in several areas:
User Engagement: Enhanced design and usability led to increased user engagement and more extended site visits.
Website Performance: Marked loading times and responsiveness improvements, particularly on mobile devices.
Increased Conversions: Better user flow and optimised content structure resulted in higher conversion rates.
SEO Performance: Improved search engine rankings for targeted keywords and increased organic traffic.
The redesign of the Dolezal Consulting website was a resounding success, meeting all the set objectives and significantly boosting the company's online presence and business potential. The project redefined the company's digital footprint and set a new standard for its digital marketing efforts in the science and technology sectors.
"I have a long and enjoyable working relationship with Arttia Creative and knew that they were the only choice for my next website, as the first they built for us was so successful. I knew they would deliver across design, UX and functionality as they always do on all our collaborative projects.
My expectations were greatly exceeded and the final website delivers in terms of design, UX and functionality. I have a big library of resources that I wanted to make searchable and user-friendly. It's now my favourite section and delivers free resources to website visitors quickly, and easily.
I repositioned Dolezal Consulting in the last 2 years and Arttia Creative fully interpreted the brief and new look and feel. We LOVE the new website!"
JD/Dolezal Consulting