Your website is arguably your most valuable business asset and when designed and created with the right focus, it can become your most powerful sales driver. Think about it. What value would you put on a member of your sales team who worked to promote your business 24 hours a day, 7 days a week, every day of the year, never takes a holiday or sick day and created the most leads. Surely that would be a massive asset?

I'm not referring to content, I'm referring to technology. All technology gets updated; your smart phone, your laptop, even your SatNav. and the web is no exception. The internet is ever evolving, with new software, security updates, browser updates, operating system updates, PHP updates, Javascript updates, W3C and industry standards which are constantly improving. Your website needs to keep pace with these changes.

Does your website feel a bit like a needle in a haystack? It's in there somewhere, but really hard to find! This is why you need effective website SEO (Search Engine Optimisation) from day one. At the very start of your website creation. Before you start to rebuild your website.

71% of B2B searchers start their research with a generic search. (Source: Google). Website SEO. If you're not familiar with Search Engine Optimisation (SEO) and search marketing then my quick start guide is aimed at giving you the fundamentals of SEO for your website. Including the current SEO techniques (at time of writing) and my insight, having optimised many websites, in many sectors over the past few years.

Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.

You want to climb to the top, the top of the search rankings. Why, because you know being high on search means potentially more clicks and more eyes on your products and services. Providing you with more chances to promote and drive business via your website.

[Guest blog and associate] Why might your business need a voice over artist? Giving your words a voice with Jo Whitfield our go-to Voice Over Artist. Read her journey to Voice Over expertise, the wonders of the voice over world and the sort of things a Voice Over can bring to your business.

Start with your customer, is your content really talking to them? Is your website giving your visitors the messages and information that they really need? Are you getting straight to the point and providing value?

This is just the beginning. Your new website is the perfect foundation on which to build your digital marketing strategy. You need it to be your hardest working employee, available to your customers every day and every hour, informing them, helping them and adding value.

At Arttia Creative our clients ask us how the impact of regular changes in search affects their rankings. What they should be considering when developing their website strategy and their content to best promote their products and services online. So here's my take how Googles algorithm updates can impact on your businesses and how you promote yourselves on line.

A fast loading web page or blog post is one of the critical elements to your users experience and your SEO performance. Your visitors care as much about how fast it loads as how useful it is. Follow my insight and create fast loading images for your blog and your Website.

It's that time again. That time when feedback shows that your company’s website is either looking dated or its content isn’t in keeping with your current business model? As more and more businesses develop an online presence, so it becomes increasingly important that your company's website is a real business driver.

When it comes to being able to work on building, growing and marketing your business - rather than working within it - how much time can you spare? And even if you could set aside the time do you know where to start?

Websites are multifaceted creations. Your website needs to be created, built, developed using a wide range of tools and assets. Websites are created with code and markup in which you can present your content. Without awesome content they are empty code frames. Having outstanding, well designed content can really make you stand out and grab your visitors attention.

You've most likely heard of WordPress. It's popular. It's very popular. It powers almost 25% of the worlds websites. That's a lot of websites, a lot of businesses using and relying on WordPress for their online presence. So what's the reason for this?

Your business doesn't just need a logo, it deserves so much more. In today's multi platform, multi digital world you need a flexible brand identity that can scale for every possible situation required. Instantly visible and instantly recognisable in all situations.

Vitruvius sought to address the ethos of architecture, and declared that its quality was dependent on the social relevance of an artist's work, not on the form or workmanship of the work itself. In other words, a building might look pretty - but did it do the job it was intended to do?

If your business is online you’ve probably heard about blogging or, can be sometimes called, ‘Content Marketing.’ As part of Content Marketing this form of writing provides in-depth, long form information about you and your business that’s helpful and useful to potential customers. To drive business and traffic business blogging is a critical element of your marketing.

[Updated for 2018] As one of the most effective Content Marketing types, blogging can boost traffic, engagement, clicks and conversions. So make sure it's always the best. This post was created in 2015, so I've updated it to include the latest best practice for 2018